SEO is a big part of digital marketing and the Moz blog is one of the best sources available for learning about SEO trends, studies and best practices. Their content dives deep enough to be useful to seasoned veterans of SEO, while still often being accessible to newbies
Moz has a series of tools in its SEO Toolbox, including Moz Keyword Explorer, a leading keyword research tool that provides keyword suggestions, SEO competition, opportunity, SERP features, saved lists, and accurate search volume data.
MozPro provides SEO site crawl checkups, prioritized SEO fixes, rank tracking, competitor tracking, SERP feature tracking, and more.
MozRank is an alternative to Google PageRank. Moz also has a tool for researching popular search trendsMoz offers an SEO browser tool called MozBar. Moz announced that it was dropping the Follower wonk tool to focus more on SEO.