It increases your visibility and credibility
We all want our websites to rank high in the search pages (SERPs) of a search engine, when people search for your products and services, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Because people don’t simply search once and click on some websites, Instead they edit their search terms, search again, click on some more websites. What does this mean for your business? It means that if you can continually show in all these search results, you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through your website as you are continually displayed in all their search results, they will start to trust you. In the minds of consumers, your ranking works as a vote of confidence, they consider it as, if Google says this business is relevant, it must be true.
It brings Traffic to your website
Bringing traffic to your website doesn’t really guarantee that you’ll make you money, but it gives you a chance to showcase your business, what you have to offer and how you’re different from other businesses of the same field and what extra do you have to give them. Also because the leads you get were already searching for something related to your products and services, they count as qualified leads. This increases your chances of actually selling something.
It offers the best ROI
SEO gives you the best rewards compared to any other form of offline advertising. It applies to all kinds of internet marketing, that is because we are only marketing our product to people who are already looking for the our products and services. That’s why we don’t have to convince them to look at our website because they are already interested.
It gives you Insight about Customers
As mentioned earlier, SEO helps generate valuable traffic for your website. Which can be analysed with Google Analytics tool. The data & metrics we get through Google Analytics helps understand your customers better and make it easier for you to take change your way of targeting your audience depending on their past behaviour and demographics.