IPL 2018 is been one of the most awaited tournaments of the year. With Chennai Super Kings and Rajasthan Royals back after 2-years ban, expectations and support of their fans have reached new heights. Players shuffled, merciless teams, unsold players, left out teammates has raised the curiosity of the fans who are enjoying this new season for its charisma.
IPL 2018 has kick-started with a new vigour, new ambitions, and new expectations and has witnessed close to 30-matches now. All the teams are making headlines in social media and are the talk of the town now. Social media has played a vital role in increasing the popularity of the teams of IPL. So how about overlooking at how social media channels can be linked to 8-teams of IPL to understand it better.
For a business or an organization, Social media has been a Game changer. With the invent of it, reaching customers is now easy and convenient. It is the best platform where you can reach, interact, involve and target directly in terms of the marketing strategy. The best advantage amongst all is the expense to reach out to the potential customers is considerably lesser than the traditional one.
You may have the platform, but if you don’t know what weapons to use in the battleground then it is not worthy of your business strategy. In this section, we throw light on the major social media channels that a business should make use of to reap maximum benefits. I hope linking it to the IPL teams would make it easier for an understanding of these channels.
So let’s understand the Channels with respect to the teams.
Popularity and fan following are what CSK is known for and so is Facebook, which has approximately 1.59 billion-users all around the world and is growing rapidly. Advertisement with Facebook is yielding more ROI and is again similar as investing on CSK players. CSK had to face hardship for 2-years and their popularity was down for some time. Both CSK and Facebook have faced scandals but yet are quite famous amongst the fans.
It is purely a B2B platform, they mean business. Through LinkedIn, you can connect with business scholars by targeting the industry, job, title and many more. Meanwhile, SRH is known for some serious cricket and its disciplined performance in all the IPL seasons. Businesses should establish Groups in your target niche or industry and invite others in your target market to join. LinkedIn believes in getting shit done and don’t much focus on Ads. You can sense that similarity with SRH who believes in result rather than publicity.
Popularly known as Photo sharing platform, Insta is trending because of its hashtags. Same is the story with KKR, with 2-times title under belt they are also one of the favourites in IPL having their set of audiences who support them strongly. Though not so popular, yet definitely an underdog that can’t be ignored.
PINTEREST-DELHI DARE DEVILS
This platform is for quality images to be shared and also to promote the product. If your image is pinned by highly followed member then your exposure is great. Delhi Daredevils are a good bunch but just need that one good match to boost their confidence and get them right back on the track.
YOUTUBE- MUMBAI INDIANS
Is the second largest search engine apart from Google. Mumbai Indians are the second team after CSK to have huge fan followers. YouTube is owned by Google and MI are owned by the Ambani’s. Being in the secure hand YouTube videos appear in the search results than another website. YouTube and MI apart from its limitations have its own fan followers.
Is an instant messenger where today’s post is old for tomorrow. However, when in news they go viral like fire and reach places in no time. KXIP are the team which is uncertain but yet can go viral with their performance any time. This season the team is going strong with consistent performance. Twitter does work in the same way, with high number of retweets, higher is the percentage of your followers. It is well-supported by the trending hash tags.
YELP- RAJASTHAN ROYALS
Is a platform either you make it or break it win regard to the reputation management. Getting the review right from the customer is a key aspect and yelp does it with reward exchange system, Rajasthan Royals, the team is playing for its pride to stay away from all its possible negativity and to create a positive impact this year.
Though it is not a social media platform, this cross-platform messaging app is grown in popularity from the time of its launch. RCB too from the day of its launch has a huge fan following. Though there were many hiccups after the acquisition of Facebook, WhatsApp is still going strong amidst its competitor Telegram and Line. Similarly, RCB the most sought after team is going strong even after many hiccups.