DDMP-Dynamic Digital Marketing Program
₹55,000.00
Facebook marketing and advertising
- Creating pages
- groups & events Settings
- Various objectives in FB ads
- How to choose objectives related to your goal
- Ad campaign/ad structure
- How to do brand awareness
- How to generate leads
- Insights and analysis
- Campaign setup
- Conersion Tracking
- Lead Generation
DDMP-Dynamic Digital Marketing Program – Classroom / Online
Now learn the best strategies, tips, and 50+ tools for SEO, PPC, Social media, Inbound, Content and Digital marketing. This course covers a unique set of 25 modules of advanced digital marketing.
This Course gives an overview, intermediate and expert knowledge of Digital Marketing subject, including Planning a website, Website promotion, Email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and Integrating digital marketing with traditional marketing, Affiliate Marketing, ORM, PR, Lead Generation, and Startups.
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Who can attend this Course?
Sales / Marketing Professionals Students / Under Graduates / Graduates Entrepreneurs / Business Owners / Startups Seeking a career growth in Digital Marketing Freelancers / Work from home It’s open for all who wants to be a Digital Marketing Specialist————————————————————————————————————————-
COURSE DESCRIPTION
DDMP(Dynamic Digital Marketing Program) – A One of its kind online marketing course in the market, that will transform you professionally as well as personally making you a confident Digital Marketing Expert. Reach new heights in your career graph with our Dynamic Digital Marketing Program.
CERTIFICATIONS
5 Google Adwords certificates (Search, Display, Ads, Video, and Mobile) 1 from Kumars Academy on completion of DDMP course 1 from Google Analytics 1 from Google digital sales————————————————————————————————————————-
USP OF THE COURSE
Be a DOT COM – Complete Online Marketer Trainer: Mr. M.S Kumar, an Industry Expert with 10+ years of experience 25 Modules – Most Advanced Digital Marketing Course in India The perfect blend of Concepts, tools, training & techniques 150 hours of Practical training with personal attention Access to best course Curriculum 100% Placement Guaranteed along with Internships 8 months of extensive student support 50+ Tools / 200+ eBooks / 100+ PPT’s Unlimited Practical hours Unique Learning Mobile App————————————————————————————————————————-
COMPLETE COURSE CONTENTS- DDMP
Introduction to Online Marketing- Role of Marketing in business
- Components of marketing, Omnichannel marketing
- Understanding digital business models
- Introduction to assymmetric business models
- Digital tools for value creation of your product
- Digital Marketing Concepts
- About Search Engine
- Current trends in Digital Marketing
- Tools & Techniques
- Objectives of Digital Marketing
- Importance of Online presence/website
- Website creation, designing & ranking
- Domain, Hosting, Page rank
- Building a community of customers & fans
- Use email marketing to convert visitors to Buyers
- Taking help of Search engines to target audience
- Increase ROI through upselling and backend sales
- Mobile customer service
- About SEO
- On Page optimization
- Off Page optimization
- Webdesign for On-page SEO
- Site analysis, link building, website audits
- Webanalytics & Web marketing tips
- Optimizing SEO content
- Keywords research, density
- Search Engine Submissions, tools, etc
- Avoiding a Google Penalty
- SEO Latest developments
- Advanced SEO Techniques
- Overview of SEM
- Overview of PPC campaigns
- Campaign Management
- Strategy of PPC campaigns
- Types of Ads
- Ad Creation techniques
- Bidding, Bid strategies, Ad extensions
- Building Landing Pages
- Reporting & Analysis
- Google certification
- Creating brand awareness
- Targeting the right audience in social media platforms
- Facebook campaigns, biding, conversions, analysis
- Linkedin, campaigns, biding, conversions, analysis
- Twitter, campaigns, biding conversions, analysis
- Youtube, campaigns, biding, conversions, analysis
- Introduction to ORM
- Analyzing and dealing with Negative & Positive Mentions
- Social Media Exposure
- Local Listing (optimization)
- Business Profile Creation & Reviews
- Online brand enrichment
- Online Reputation Monitoring
- Effective Online Listening (Tools – Google Alert, TweetDeck, Hootsuite, etc)
- ORM Tools & Strategies
- Introduction, Basics of Email marketing, Emails template creation,
Call-to-action (CTA) - Bulk emailing
- Lead generation
- Email Marketing and Your Business
- Sending the Right Message with Lifecycle Marketing
- Contact Management and Segmentation
- The Components of a High-Performing Email
- Email Design and Functionality
- The Essentials of Email Deliverability
- Developing Relationships with Lead Nurturing
- Measuring Success with Email Analytics
- Email Optimization and Testing
- Mobile Marketing basics
- Promoting apps through mobile arketing
- Mobile marketing strategies, Ads, etc
- App Marketing
- App Monetization
- Mobile website
- Mobile Marketing Analytics
- Social media and Mobile marketing
- Website designing in Word press
- How to choose and buy domain
- Webhosting
- Choosing related/relevant website template
- Website Content & Plug-ins
- Various plugin’s to install Making website live
- Logo/graphic design, Photoshop, Illustrator, Image editing
- Landing page creative
- Template design
- News Letter design
- CSS
- Understanding the consumer/Consumer behaviour
- Product Life Cycle (PLC)
- Digital tools for persuading the consumer
- Strategy for Creating Customer Awareness
- Understanding Your Customers Assessment
- Understanding of E-commerce and Online Market
- Knowing the different marketing types
- Know in the complete details of selling on an online platforms
- Learning the trick of Attracting & retaining visitors
- Setup objectives on eCommerce implementation
- Understanding customer transactions online
- Detailed study of Customer and organisation perspective
- E-commerce web strategy
- Understand and measure customer outcomes
- Importance of Data protection, Regulation & privacy issues in ecommerce
- Metrics and Analytics.
- Understanding CRM and its applications
- Types of CRM
- Knowing the benefits of CRM to Companies and Consumers
- Understanding the challenges and Delivering service
- Executing the CRM best practices
- Building long term relationship with customers and its importance
- CUstomer Retention, Customer Value Management
- Understanding about Affiliate marketing
- Knowing How and why Affiliate marketing
- Resources, Top players, Strategies
- Keyword research and analysis
- Choosing right products
- Choosing right domains and Hostings
- Creating Banners, promos and discounts
- Building an affiliate page using CMS
- Email list and Auto responder
- Campaign measurement and tracking
Learn how to make money online
- Introduction to Google Analytics
- How to use Google Analytics
- Setup and Configuration of Google Analytics
- Integration with Google Adwords and Webmaster tools
- Overview of Google Analytics navigation
- Learn how to create and analyse report
- How to make data driven decisions
- Adwords and Analytics
- Campaign setup in Google Analytics
- Introduction to Entrepreneurial Mindset
- Building the Entrepreneurial Mindset
- Introduction to Team work
- Managing/marketing a Start-up
- key elements of an entrepreneurial venture & elements of venture success
- Challenges of hiring good resources
- The Mind of the Entrepreneur
- New Product Development (NPD)
- The Business Eco system
- Sales, Strategy & Branding
- Business Models
- Marketing Models
- Creating the Business Assessment
- Business growth
- International Business & marketing
- Growth strategies & Assessment
- Market Penetration
- Market Expansion
- Product Expansion
- Diversification
- Acquisition
- Introduction & Sucessful story telling
- Knowing who to tell stories to(Target Audience)
- Facebook – Build your lead flow
- Youtube – Going vial overnight
- Let your content do the marketing
- Converting & Analysing your traffic
- Types of viral marketing – Buzz marketing, Pass long, Incentive viral, Undercover marketing, User managed database.
- Building Strategy To Keep your customer coming Back/Customer retention
- Introduction to Public Relations
- Public Relations Research
- Public Relations Campaigns
- Social Media in Public Relations
- PR baiscs, models & approaches
- PR management function & assessment
- Strategic Management & its evolution
- Strategy Formulation
- Strategy implementation
- Industry & competitive Analysis
- Resource 7 competency Analysis
- Analysing strategy across corporate & business levels
- About CRO
- AB Testing, Tools & building a AB Test
- Testing philosophies & skills – How & What to test
- Landing & pricing pages – Examing pages
- eCommerce Test planning – Identification & Evaluation
- Project Management – Building a Test plan & Tracking
- Analytics for CRO & results
- The Ultimate CRO Strategy
- Introdution to CMS
- Tools , Techniques & Strategies
- Content distribution
- Measuring & Marketing
- Content to audience mapping
- About Lead Generation
- Identifying your leads
- Defining your Sales Funnel
- Developing your Lead Generation Strategy
- Defining your key goals and metrics
- Generating leads with Inbound marketing
- Targeting your Approach with Outbound marketing
- Measuring & testing your Lead Generation programs
- About Inluencer Marketing
- About Blog Marketing
- Traditional vs Digital Influencer Marketing
- Blog Creation
- Tools of Influencer Marketing
- Incorporating Influencer marketing in your Social Media strategy
- Driving traffic & monetizing your Blog
- Introduction to Marketing Automation
- Lead Capturing & Nurturing
- Automated Campaigns – How To?
- Improving Customer Life Cycle
Know more Click
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Internships
Learning outcomes
Create and/or improve a strategy for measuring and improving digital media effectiveness
Review current approaches and identify areas for improving performance
Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads, and Facebook Ads
Social media including Facebook, Twitter, blogging, WordPress, Tumblr, StumbleUpon, Instagram,…
Online advertising including Google ad networks, Display network and behavioral targeting
Site content and copywriting
E-commerce marketing strategy
Lead generation strategy
Email and Mobile Marketing strategy
Digital Marketing Strategy and Planning
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Course Features
- Lectures 27
- Quizzes 0
- Duration 200 hours
- Skill level Intermediate
- Language English
- Students 273
- Assessments Yes
- Introduction to Marketing & Digital Marketing
- Building an Online Business
- Search Engine Optimization / Optimizer – SEO
- Pay Per Click – PPC
- Social Media Marketing – SMM
- Facebook marketing and advertising
- Linkedin marketing and advertising
- Twitter promotions
- Email marketing
- Mobile marketing
- Website Planning & Creation
- Understanding your customers to drive to sale
- Introduction to e-commerce
- E-commerce web strategy
- Customer relationship management in business services
- Affiliate marketing
- Web Analytics
- Entrepreneurial success
- Fundamentals of Marketing Your Business Online
- Entrepreneurship-Creating the Business
- Growth Strategies for Business
- Viral Marketing
- Introduction to Public Relations
- Strategic Management
- Online Reputation Management
- Conversion Rate Optimization
- Content Marketing Strategy
